If you don’t know how to measure your social media strategy, here are some basic tips you should keep in mind: To evaluate the factors that are impacting your strategy, it’s necessary to have a clear understanding of the company’s objectives; these will be the guidelines that indicate whether everything is working as planned.

Use Key Performance Indicators (KPIs) on social media to evaluate the metrics of your strategy.

The indicators must be evaluated and results quantified.

It’s important to create a report with the results, either weekly or monthly, that records the evaluated factors and their effects.

Determine what type of report is most appropriate for recording these results. This report can be quantitative or qualitative, as well as an integration of both.

The best guarantee for properly evaluating whether the social media strategy is successful is to have adequate knowledge of what you want to achieve in order to identify and measure the most relevant factors according to the objective to be achieved.

At 786 Marketing we have a creative, professional and committed team that conducts the necessary study of your requirements to build the social media strategy for your company or brand, conducting a previous study and with all the necessary tools.